2022
Shine Factory: Packaging
For Shine Factory, a premium automotive care brand based in Singapore, the project involved a complete creative refresh of the visual identity, including the development of a new brand logo and two standout packaging designs: Goo & Sap Remover and Car Detailer. The logo conveys a modern yet trusted personality—combining sleek typography with an elegant shine motif to reflect the brand’s promise of high performance and long-lasting finish.
For the packaging, bold colour accents and clean graphic elements were applied to ensure strong shelf impact and clarity, while maintaining a cohesive design language across products. The Goo & Sap Remover packaging features a vibrant tone to communicate fast-acting strength, while the Car Detailer design highlights refined luxury and premium finish. Both executions align with Shine Factory’s positioning in the automotive care market, elevating its overall visual presence both in-store and online.
Visual Design
Deliverables
Logo, Packaging Design
Collaborators
N/A
Project Duration
2 weeks
Country
Singapore
High Gloss Detailer
The High Gloss Detailer bottle features a bold, high-contrast design that reflects premium quality and performance. A deep black background with a hexagonal texture conveys strength and precision, while metallic gold accents add a touch of sophistication.
The overall aesthetic embodies Shine Factory’s professional identity—sleek, powerful, and engineered for automotive perfection.
Goo & Sap Remover
The Goo & Sap Remover packaging presents a clean, professional aesthetic with a focus on clarity and functionality. The white background and subtle hexagonal pattern evoke a sense of precision and purity, aligning with the product’s purpose as a surface-safe cleaner.
Bold blue typography emphasizes the product name for instant recognition, while yellow accents add contrast and energy. The structured layout and use of concise instructional text enhance usability, reflecting Shine Factory’s “by detailers, for detailers” ethos.
