Plaza Hollywood, one of Hong Kong’s premier shopping destinations, launched a vibrant summer campaign to boost customer engagement through a digital rewards system. The initiative allows VIC members and shoppers to collect electronic stamps and redeem dining e-vouchers via an interactive in-app interface.

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The UI design focused on delivering a cheerful, summery aesthetic with playful patterns and pastel tones inspired by seasonal dining themes. The interface was crafted to ensure smooth navigation, clear visual hierarchy, and consistent branding across screens—enhancing both user experience and promotional appeal for the campaign.