2020
Nilton Enterprise: Website
Nilton Enterprise was founded in 2007 and has built its foundation in the heart of Owen Road, offering retail, pet transportation, supplies, and grooming services throughout Singapore. Dedicated to helping pets lead healthy and happy lives, Nilton Enterprise primarily serves companion animals such as dogs, cats, and rabbits, providing quality care at reasonable prices.
The project focused on redesigning the company’s website and user experience to better reflect its warmth, reliability, and professionalism.
The work involved UI/UX research, wireframing, and developing a clean, user-friendly interface that simplifies navigation while highlighting key services. The refreshed design captures the brand’s caring personality through soft visuals, intuitive layouts, and accessible information flow — creating a seamless online experience that connects pet owners with the services they trust.
UIUX
Deliverables
User research, Prototyping, UI design, Image editing, Web development
Collaborators
Ferri Lin (Stakeholder), Joel Lin (PM)
Project Duration
1 month
Country
Singapore
Design Kit
Using the existing brand colors from Nilton Enterprise’s logo, a simple UI Guide and Design Kit was developed to establish visual consistency across all digital interfaces. The guide defines key elements such as color palettes, typography, button styles, and iconography to ensure a cohesive and professional look throughout the website.
This framework not only strengthens brand recognition but also enhances user experience by maintaining uniformity in layout, tone, and interaction design. The result is a digital identity that seamlessly aligns with Nilton Enterprise’s established branding and communicates its warmth, reliability, and commitment to quality.
