2021
Lyght: Branding
Lyght is a Taiwan-based green energy subscription platform that empowers individuals and companies to participate directly in solar projects through transparent, technology-driven systems. By simplifying renewable investment, Lyght enables users to purchase solar panels and enjoy recurring passive income from long-term power purchase agreements with Taipower and corporate partners.
The project involved developing the brand identity and marketing collaterals that communicate Lyght’s vision of accessible, transparent, and socially responsible investing. The design direction emphasized clarity, trust, and modern sustainability — combining clean visuals, minimal iconography, and structured layouts to highlight Lyght’s promise: Green Investing Made Simple.
Visual Design
Deliverables
Branding, Marketing Collaterals, Explainer Video
Collaborators
N/A
Project Duration
1 month
Country
Taiwan
Explainer Video
The Lyght explainer video adopts a clean, modern, and minimalist visual style that reflects the brand’s focus on clarity and sustainability. Soft gradients, fluid animations, and linear iconography guide viewers through each step of the investment process, while calm transitions and green-toned palettes evoke trust and eco-consciousness.
The design concept emphasizes accessibility — transforming complex renewable investment mechanisms into a simple, visually engaging narrative.
