2019
ขยะสีขาว: Branding
“ขยะสีขาว” (Ka-Yak Si-Kao), translated as White Waste, is a youth-focused CSR proposal that educates Thai students aged 7–12 on going green — from everyday actions to real environmental outcomes. The program blends playful learning with practical habits: hands-on sorting labs, class recycling challenges, upcycling crafts, and short experiments that show how waste, water, and energy choices add up. Schools receive ready-to-teach lesson kits, posters, and a teacher guide; families get take-home checklists to turn small wins at school into lasting routines at home.
Community partners support weekend clean-ups and “White Waste Week,” a school carnival that rewards measurable progress. By building curiosity first and discipline second, ขยะสีขาว helps children understand why sustainability matters in Thailand today — and empowers them to lead classmates, households, and neighborhoods toward cleaner, kinder habits.
Visual Design, Marketing Strategy
Deliverables
Corporate Identity
Collaborators
Gotcha Saithong
Project Duration
1 month
Country
Thailand
Logo Design






