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2019

ขยะสีขาว: Branding

“ขยะสีขาว” (Ka-Yak Si-Kao), translated as White Waste, is a youth-focused CSR proposal that educates Thai students aged 7–12 on going green — from everyday actions to real environmental outcomes. The program blends playful learning with practical habits: hands-on sorting labs, class recycling challenges, upcycling crafts, and short experiments that show how waste, water, and energy choices add up. Schools receive ready-to-teach lesson kits, posters, and a teacher guide; families get take-home checklists to turn small wins at school into lasting routines at home.

 

Community partners support weekend clean-ups and “White Waste Week,” a school carnival that rewards measurable progress. By building curiosity first and discipline second, ขยะสีขาว helps children understand why sustainability matters in Thailand today — and empowers them to lead classmates, households, and neighborhoods toward cleaner, kinder habits.

Visual Design, Marketing Strategy

Deliverables

Corporate Identity

Collaborators

Gotcha Saithong

Project Duration

1 month

Country

Thailand

Logo Design

The logo design abstracts the classic recycling symbol into a single, continuous loop. Instead of three hard-edged arrows, a soft ribbon sweeps around a circle to feel friendlier for ages 7–12. The loop represents the 3Rs (Reduce–Reuse–Recycle) and the circular economy; the enclosing disc stands for the planet.

 

At the center, a simple “pin/seed” shape marks the point of action—students—and signals that change starts locally (home, classroom, neighborhood).

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