2022
Carbon Brews:
Packaging Design
Started in 2018, Carbon Brews is an employee’s-driven brewery that continues to push the boundaries with their innovative beers. The goal is to use creative brews to bring excitement to the Hong Kong beer drinkers which they can share with their friends. Our brewery is located in the city’s industrial area Fo Tan (“Tan” is the Cantonese character for “carbon”!) where all of our employees collaboratively develop and brew ground breaking recipes with our 35HL brewhouse.
Visual Design
Deliverables
Packaging Design
Collaborators
Jess Chiu
Project Duration
2.5 weeks
Country
Hong Kong
Design Concept
Bright side is liquid sunshine in a can, pouring a delightful pale gold.
The design concept is to create a psychedelic, topographic-style field of flowing stripes that ripple across the back.
The lines create a sense of motion and depth—part 60s pop art, part heat-map contour—framed by a bold black keyline around the label’s die-cut shape.
Energetic and trippy, similar to the flavours of the beer; bursting with tropical and citrusy flavours and impossible to miss
