2025
Ayothaya Makan
The brand name combines Ayothaya, Thailand’s ancient capital symbolizing timeless heritage, with Makan, the Malay word for “eat,” which reflects the joy of shared meals and family gatherings. This narrative formed the foundation of the identity system.
The project encompassed the creation of a distinctive logo design and a suite of marketing materials that embody authenticity, tradition, and community. Visual elements were crafted to merge cultural richness with modern accessibility, mirroring the restaurant’s mission of serving soulful Thai cuisine in a welcoming environment.
Every detail — from conceptual direction to execution — was designed to honor Thai culinary heritage while establishing a brand presence that feels both genuine and memorable.
Visual Design
Deliverables
Logo design, Marketing collaterals, Print FA Setup
Collaborators
N/A
Project Duration
2.5 weeks
Country
Singapore
Menu
The menu design combines refined elegance with clarity, using a dark backdrop and gold typography to highlight vibrant food photography. Structured grids, bilingual dish names, and clear pricing create a professional yet inviting layout that balances authenticity with modern appeal, enhancing both visual impact and dining experience.
Promotion Flyers
These flyers combine a bold black-and-gold palette with elegant serif typography to convey a premium dining experience. Vibrant food photography contrasts against the dark background, while clear price boxes and discount highlights ensure instant visibility. Decorative flourishes and the Ayothaya Makan logo reinforce brand identity, creating a persuasive, visually striking promotional design.
Exclusive Member Card
These VIP cards feature a sleek black-and-gold design that exudes exclusivity and luxury. Bold metallic typography, shimmering accents, and the Ayothaya Makan logo establish a premium identity. The elegant composition emphasizes prestige and membership value, making the cards both visually striking and a strong representation of brand sophistication.