2023
Seneca ESG: AERA
AERA is Seneca ESG’s enterprise-grade carbon accounting and emissions management platform, designed to help organisations measure, track, and report greenhouse-gas performance across Scope 1, 2, and 3. Built around a robust database of global emission factors and aligned with leading frameworks such as the GHG Protocol and ISO 14064, AERA enables companies to model scenarios, monitor sustainability metrics, and streamline ESG reporting with precision and transparency.
The UI/UX work focused on elevating the platform’s usability and visual coherence across its complex data-heavy workflows. This included structuring dashboards for clearer insight discovery, refining navigation patterns for smoother transitions between modules, and organising dense data inputs into clean, action-driven layouts. Special attention was placed on making multi-step carbon-calculation processes intuitive, reducing cognitive load, and ensuring consistency across components to support enterprise-level usage.
View website here.
UIUX
Deliverables
UI Design & Marketing collaterals
Collaborators
-
Project Duration
1 month
Country
Singapore
Design Concept
The design concept blends environmental responsibility with enterprise-grade clarity. AERA’s interface uses a deep, calming palette inspired by natural landscapes, contrasted with clean white space for data legibility.
Visual hierarchy is reinforced through structured grids, intuitive icons, and modular sections that guide users through complex carbon-accounting tasks. Imagery of mountains and horizons conveys stability, long-term sustainability, and strategic oversight, while the UI focuses on precision, transparency, and ease of navigation for data-heavy workflows.
Prototyping
The prototyping process focused on transforming complex carbon-accounting workflows into intuitive, structured user journeys. Low-fidelity wireframes were first developed to map core interactions, validate navigation logic, and define how users move across data-entry, dashboard, and reporting modules.
These were refined into high-fidelity prototypes that established visual hierarchy, component behaviour, and layout consistency across the platform. Interactive flows were then built to simulate real user scenarios, enabling stakeholders to test multi-step emissions calculations, scenario planning, and data visualisation features before development. Continuous iteration ensured the final UI was both functional and visually coherent for enterprise-level use.
